Piotr Żyła is a well-known and recogniseed ski jumper, who is very popular not only because of his sporting merits, but also because of his specific sense of humor. Thanks to our recommendation, the sportsman became the ambassador of Beskidzkie brand, and we provided comprehensive services for the company – preparing its strategy, creating all the concepts and organising production in each of the relevant areas: ATL, BTL and digital.
What will Piotr say?
All the projects became very popular: a TV commercial with Piotr Żyła gained more than a million views on YouTube in a short time, and an online competition which was run under the slogan “What will Peter say?” was a real success.
We were also responsible for the outdoor campaign, creation of new packaging for the Beskidzkie brand products and the lifting of the existing one.
Byliśmy również odpowiedzialni za kampanię outdoorową, kreację nowych opakowań produktów marki Beskidzkie oraz lifting już istniejących.