Wawel implemented this year, with our help, a new communication strategy titled “If you feel good, you create good”. The communication of Wawel sub brands is based on the concept of “Good News”. We created three spots to present how the valuable ingredients can influence the frame of mind in a positive way. Each of the spots referred to a different media type, which is present in consumers’ life..
In August the campaign was inaugurated with the spot of Fresh&Fruity jellies. It referred to virtual reality which is so popular among young people. The ad encouraged the viewers to be curious of life on a regular basis because even the smallest, everyday discoveries can result in significant, surprising changes.
The spot is played by all-Poland stations and thematic channels. It was made by an Australian director – Sebastien Guy. The campaign is supported also with digital activities, radio commercials, ads in the press and POS materials.