Wawel implemented this year, with our help, a new communication strategy titled “If you feel good, you create good”.
The spot of Mieszanka Krakowska is the second one in the series of “Good News”. It tells the story of a happy family. We referred to everyday joy and we proved that sharing small things and noticing beauty on everyday basis can be the best formula for good frame of mind.
The ad has been presented on all-Poland TV stations since the beginning of September. It was made by an Australian director – Sebastien Guy. The campaign is supported with digital activities, radio commercials, ads in the press and POS materials.
The best moments are the ones spent with family and friends. Thus, Mieszanka Krakowska encourages to celebrate family time with sweet jellies covered with dessert chocolate. This is the perfect sweet for family walks, plays and trips.
We prepared a dedicated landing page for the competition “Fruity Choices with Mieszanka Krakowska”. This is where the flavour battles take place. The participants can post their “mixed moments” spent with their family and friends together with fruity jellies. The competition promotion included ads emitted on Onet and Google Display Network, among others.