“Non Stop” is a brand that is perfectly described by the claim we have created: Crunch, Music, Party! Non Stop fans feel best in the world of music – this is where they can always be themselves. Therefore, we suggested that Saszan, the singer who perfectly hits the spot in case of the target group, should be the ambassador of the brand.
Under the brand patronage, and on our initiative, an online competition for young talents was conducted (2 editions) – Non Stop Music Challenge. With “Non Stops”, young musicians had an opportunity to promote their works and to record their own professional singles.
In the first edition we received more than 100 applications with genuine music works!
The Non Stop community is focused around the brand’s profile on Facebook, which we are also taking care of, as well as of the communication on the other two Internet channels – Instagram and Twitter.
Non Stop not only on the Internet
For the purposes of the action, we prepared POS and digital materials (including the website nonstopy.pl, banners and advertising on Facebook), ads in the trade press, and also video materials which promoted the competition and presented the recording sessions.
Saszan’s photographs from the organized photo shoots were used in advertising projects.