There are only few advertising agencies which can boast of portfolio that includes a project for airlines. We are one of the few because of our cooperation with OLT Express, for which we organised comprehensive market launch in 2012.
We prepared a creative strategy, on the basis of which other materials were created, including image spots, billboards, press ads, BTL and others (e.g. catalogues, leaflets and various gadgets which are needed on each aircraft board).
The photographs from the photo shoots that we organized were used in the projects. We were also responsible for media planning and purchase. In short – we did everything!
Bonus: for the song “OLT Express – Birth”, which was specially written and composed for the project, we received an advertising prize – Kreatura. Performed by Margaret, the song became a hit and was on the top of the charts for a long time.